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Investing for the Discerning & Sophisticated

Combining data, technology & proprietary dealflow to change how private equity is invested in the lower middle-market

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The Market Opportunity

Small business private equity is an unprecedented and untapped opportunity.

  • There are some 30M+ small to medium sized businesses in the United States
  • Roughly 160K fo these businesses produce $10M to $100M in annual revenue
  • But less than 1% of private equity assets under management (AUM) targets these companies

Small businesses in the United States represent an $8T (with a "T") untapped institutional investment opportunity.

finance (1)
160K

TARGET PRIVATE EQUITY OPPORTUNITIES

finance
$8T

UNTAPPED INSTITUTIONAL INVESTMENT

Our Unique Approach

We combine proprietary deal origination, data-driven target sourcing & operational expertise for generating positive outcomes.

  • Existing proprietary dealflow from years of online marketing expertise in M&A
  • Big-data deal sourcing that removes investing biases for finding off-market deals
  • Post investment support in finance, sales, marketing & operations

Our proprietary, data-focused technology combined with targeted marketing gives us the upward hand in targeting sellers in the lower middle-market.

OUR PROCESS
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A Partner Ecosystem for Success

We seek partnerships with like-minded professional partners

INVESTOR PARTNERS

LIMITED PARTNERS WITH A VALUE-ORIENTED LONG-TERM VIEW

Limited partner investors who prioritize simple capital structures and thoughtful planning.

Patient Institutional Partners
Sophisticated Individual Accredited
Value-Oriented Vision
Aligned Incentives for Growth
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BUSINESS OWNERS

TARGET PARTNERS WITH AN EYE TOWARD LIQUIDITY

We partner with experienced business owners looking for a properly-structured exit

Profitable Operations
Discernable Value Proposition
Stable Revenues & Profitability
Seasoned Management
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INDEPENDENT SPONSORS

SEASONED OPERATORS WITH A COMPELLING THESIS-DRIVEN APPROACH

Aligning with seasoned executives with proven track records of operational success.

Operational & Executive Experience
Subject Matter Expertise
Ability to Source & Execute on Growth
Aligns with Vision of Investors
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Where Human Capital
Meets Financial Capital

We combine the expertise of industry-specific tacit knowledge with the growth capital structure that meets the needs of business buyers and sellers.
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Our Target
Industries

We focus on internet, software and consumer services companies.

Technology & Internet

ASSET-LIGHT WEB, CONTENT & SaaS COMPANIES

Consumer Services

SCALABLE CONSUMER SERVICES BUSINESSES

Healthcare & MedTech

MEDICAL TECHNOLOGIES & HEALTHCARE FOCUSED COMPANIES
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