If you’ve ever found yourself wondering what happens behind the scenes in the world of private equity—especially around how profits actually get split—rest assured, you’re not alone. There’s plenty of hype about the massive gains some people make, and just as much confusion about what “private equity fund structures” really mean. Let’s pull back the curtain and sort out the key pieces, so you’ll have a clear idea of who benefits, how the fees work, and why you might consider private equity as part of your investment strategy.
What Is a Private Equity Fund, Anyway?
Imagine a group of investors pooling their money to buy or invest in businesses that aren’t listed on any public stock exchange. The people overseeing the investments—called General Partners (GPs)—use that money to buy stakes in promising private companies. They’ll then help these companies grow, optimize, and (ideally) reach a level where selling them, or taking them public, can achieve a nice return for everyone involved.
Limited Partners (LPs): The Investors
The majority of the capital fueling a private equity fund comes from Limited Partners (LPs). These are the institutional or individual investors—think pension funds, university endowments, or high-net-worth individuals—who put up most of the money but don’t really handle day-to-day decision-making. They trust the GPs to do the heavy lifting, from identifying good business opportunities to improving how portfolio companies operate.
General Partners (GPs): The Managers
GPs set up the fund, do the legwork of spotting investment targets, and make sure the fund’s strategy stays on track. Because running a private equity fund is time-intensive, they charge management fees—commonly around 2% of the total assets under management (though that percentage can vary). But the real kicker is “carried interest,” which is basically a share of the profits—often around 20%—that GPs earn once the fund’s investments hit a certain level of return.
Who Really Makes the Money?
Management Fees
GPs collect a yearly fee, typically a small percentage of the total asset base. This keeps the lights on, pays salaries, and covers operational costs. It’s not usually where the biggest paydays come from, but it’s steady income.
Carried Interest
When a fund does well—say a company it acquired grows and sells for a strong profit—GPs receive a significant cut. This can yield a hefty sum if the investments thrive. Meanwhile, LPs get their principal plus the lion’s share of the remaining profits.
Limited Partners’ Returns
LPs may not have direct control, but if the fund’s investments flourish, LPs can see strong returns over the long haul. They typically receive most of the fund’s gains, minus the portion allocated to carried interest once certain return benchmarks are met.
How Does This Impact You?
If you’re exploring private equity as part of a broader investment plan—through a private investment platform or on your own—understanding how money flows in a fund is crucial. You want to know who’s incentivized to grow your potential returns, right? GPs’ carried interest can work in your favor, since they only benefit significantly if the fund performs well. They have “skin in the game,” so to speak, which can be a good thing if you want your money managed by people who stand to gain when you do.
The Upside and the Caveats

Potential for Higher Returns
Private equity funds often target undervalued or privately held companies that can be scaled or turned around. When it works out, the returns can beat more traditional investments.
Illiquidity and Long-Term Commitment
Unlike stock trading, private equity usually ties your money up for years—sometimes a decade or more. You can’t just withdraw whenever you feel like it.
Risk Factor
Not every startup or mature business soars. Some investments won’t pan out as hoped, so diversification—and a thorough read of the fund’s track record—becomes essential before you jump in.
Is It Right for You?
Every investor’s situation is unique, so you’ll want to consider how liquid you need your money to be, how much risk you tolerate, and whether you believe in the fund’s strategy and leadership team. Tapping into a private investment platform that vets funds and offers a user-friendly way to participate can be a real advantage if you’re new to this space.
In the end, private equity can be a rewarding slice of an investment portfolio—provided you grasp the basics of who gets paid and how. With the right strategy, your interests and a fund’s goals can line up nicely, giving you a potential stake in businesses with strong growth prospects. Once you peek under the hood and truly understand the structure, it all boils down to a team effort: GPs bring expertise, LPs bring capital, and both sides go for the win. And that’s what makes private equity fascinating.